Taking Tatami from concept to concert in 6 months
- Year
- 2024
- Industry
- Real Estate
- Client
- Tatami
- Project Duration
- 6 months
Tatami is a rental management platform built to simplify rent collection, tenant management, and property administration for landlords and tenants in Qatar. When the founders approached Ninth Theory, they had a vision but needed a team that could think fast, execute efficiently, and bring their startup to life within months.
People first, strategy driven and rapid execution
At Ninth Theory, we believe in measuring fast without compromising quality, but most importantly, we are a people-first company. We don't just build products. We want alongside founders to refine their ideas, ensure clarity, and execute a vision that aligns with their goals.
01
Brand Identity and Strategic Positioning
A confident logo system and a quiet, considered look that earns trust.
02
Rapid MVP Development from Zero to a Live Product
Shipped the first usable build in 8 weeks.
03
Rapid MVP Features Developed
Tenant management, payments, maintenance and reports.
04
Full-Stack Marketing and Growth Execution
Acquisition, content and community in lockstep with product.
People focused execution at startup speed
- ›1. From concept to a working MVP in four months.
- ›2. End-to-end execution, including product, branding, marketing, and investor readiness.
- ›3. A people-first approach, ensuring the founders' needs and goals were met at every stage.
- ›4. A brand that resonates the right feeling and positions them for growth.
Final thoughts
Tatami is now a fully-operational brand and product positioned to scale and attract users. They are on their way to seizing their pre-seed round with a strong brand, a compelling pitch and a market-ready MVP. Ninth Theory didn't just build a company. We built a brand, a product, and a foundation for success in just six months.
