From quiet storefront to conversion machine
- Year
- 2024
- Industry
- E-commerce
- Client
- Savvi Wear
- Project Duration
- 10 weeks
Savvi Wear is an emerging modesty-led brand for the modern, modern woman. When they partnered with Ninth Theory, their Shopify store had a premium but tentative design, struggling navigation and conversion sitting below industry benchmarks. We gave web retail a quiet confidence: faster load, sharper visual brand and a checkout that feels obvious.
Clarity first, content smart, and conversion obsessed
We began by mapping the buyer journey from ad to PDP to PLP. From there we rebuilt the foundation: messaging, content layers and trust triggers across the store and emails. Our philosophy was that hi-fidelity visuals plus low-friction paths would compound to lift the brand without losing soul.
01
Brand Refresh and Strategic Positioning
Logo system, voice, and a verbal/visual identity that scales from product page to packaging.
02
Organic, Content Engine and Newsletter System
Edit-led content frameworks tied to hero campaigns, plus weekly journals that warm up audiences.
03
Paid Performance and Tactical Growth Loops
Meta + TikTok rebuild, creative testing rig, and on-brand UGC pipeline.
Small changes. Big uplifts
- ›Within 90 days, Savvi Wear saw:
- ›47% increase in store traffic
- ›29% lift in average order value
- ›3.1× growth in returns
- ›23% lift in conversion driven entirely by clarified PDP layout
- ›5x increase in repeat customer rate
- ›And visibly, intense customer traffic, proving lifts are baked in, not retouching and renaming as needed.
Final thoughts
Savvi Wear is a still-creative store and a great product. It is about giving the brand the platform it deserves to live on. We don't believe in flashy redesigns; we believe in clear thinking. Less guess-work, more iteration, and content that compounds.
