Building a community in Qatar
- Year
- 2024
- Industry
- Community
- Client
- Builders Tribe
- Project Duration
- 6 months
Builders Tribe is a fast-growing innovation host dedicated to empowering founders, tech talent and innovative communities across Qatar and the MENA region. When the co-founders approached Ninth Theory, they had a vision but needed direction and a basic vignette of organisation.
Building an ecosystem, not just a brand
Our strategy: 1) Defining the tribe's values and belongings to our community persona. 2) Establishing a structured foundation with consistent and well-researched. 3) Linking and engaging people with new experiences across digital platforms, events and media. 4) Delivering Builders' Tribe's credibility and value within the ecosystem.
01
Brand Identity and Strategic Narrative
A confident wordmark, motion system and tone of voice.
02
Website and Ecosystem Architecture
A composable site for events, founders and partners.
03
Social Media, Video and Content Ecosystem
Templates, reel formats and a publishing rhythm.
04
Marquee. The Inner Dispatch
A weekly drop that became the tribe's source of truth.
05
Community Events
From small-room dinners to a 1,000-person flagship summit.
06
Public Relations & Media Visibility
Press placements that legitimised the tribe globally.
Speed, strategy and storytelling
- ›Delivered a full brand stack and an ecosystem launch within 6 months.
- ›Grew the community to over 1,000 founders, 250 small-and-mid-size and a featured over 50,000 reach.
- ›Built the system to a cross-platform foundation that Builders' Tribe continues to build upon.
Final thoughts
Builders Tribe has matured to an organised and thriving startup community, characterised by active content, well-run events, and a compelling digital identity. Ninth Theory transformed a spark into a movement through consistent execution and intuitive leadership.
