Back

BUILDING A COMMUNITY
IN QATAR

BUILDING A COMMUNITY IN QATAR

BUILDING A COMMUNITY
IN QATAR

Year :

2024

Industry :

Community

Client :

Builder's Tribe

Project Duration :

90 Fays

INTRODUCTION

OVERVIEW

Builder’s Tribe is a startup ecosystem brand dedicated to empowering founders, tech talents, and innovation communities across Qatar and the MENA region. When the co-founders approached Ninth Theory, they had a vision but needed clarity, direction, and a team capable of rapid execution.

Ninth Theory transformed this vision into a tangible brand and movement. From crafting a visual identity to developing comprehensive content strategies, orchestrating events, managing public relations, and establishing a robust digital presence, we positioned Builder’s Tribe as a prominent and influential community brand in Qatar.

OUR APPROACH

BUILDING AN ECOSYSTEM, NOT JUST A BRAND

Our strategy focused on:

  1. Defining the brand’s vision and identifying its core community personas.

  1. Establishing a structured foundation with consistent and swift execution.

  1. Creating engaging, people-centric experiences across digital platforms, events, and media.

  1. Enhancing Builder’s Tribe’s credibility and value within the ecosystem.

DELIVERABLES

WHAT WE DELIVERED

  1. Brand Identity and Strategic Narrative

  1. Website and Ecosystem Architecture

  1. Social Media, Video and Content Ecosystem

  1. Newsletter: The tribe Dispatch

  1. Community Events

  1. You Can Tech Too- Virtual Submit

B. Tribe Games Hangout

C. Tribe Playfest

D. Tech Forward Talk

E. LinkedIn 101- For students

F. Tech Olympics

  1. Public Relations & Media Visibility

THE NINTH THEORY DIFFERENCE

SPEED, STRATEGY AND STORYTELLING

  1. Delivered a full-stack launch of a community brand within 10 months.

Designed every touchpoint, from visual identity to social content, events, and email campaigns. 

  1. Grew the audience to over 7,000 followers, 750 email subscribers, and achieved over 115,000 impressions.

  1. Created momentum and a structured foundation that Builder’s Tribe continues to build upon.

CONCLUSION

FINAL THOUGHTS

Builder’s Tribe has evolved into a recognized and thriving startup community, characterized by active content, sold-out events, media presence, and a compelling digital identity. Ninth Theory transformed a vision into a movement through consistent execution and creative leadership.

If you aspire to elevate your brand or ecosystem project from concept to traction, we are your dedicated team.